Jonelle Ricketts

Head of Marketing
IKEA Canada

Jonelle Ricketts is head of Marketing for IKEA Canada, a world’s leading home furnishing retailer. For nearly 50 years, Canadians have welcomed IKEA into their homes and they have been strong supporters of the IKEA brand, product range and its vision “to create a better everyday life for the many people”.

Jonelle started her IKEA journey in 2011 in Canada in the role of Marketing & Advertising Specialist, supporting with campaign creative development and media planning across all owned and paid channels. In 2016, she was promoted into the position of Media Manager where she led paid media planning and execution, for IKEA Canada and for IKEA Netherlands a couple of years later. Jonelle went on to join the Ingka Global Communication team in Leiden, Netherlands where she gained valuable experience working as the Global Communication Knowledge & Development Leader, focusing on the development of communications teams across Ingka and leading the global Communication matrix.

Most recently, Jonelle has held the position of Global Marketing Communication/Network Leader as part of the Marketing Communications team at Inter IKEA Systems in Delft, Netherlands, where she supported the global marketing transformation project and developed a global marketing matrix for retailers outside of Ingka Group.

Jonelle also brings with her several years of experience in Marketing and Communications supporting other organizations such as BlackBerry and Sephora Canada.

She resides in Kitchener with her husband and 2 of her 3 children. Her favourite IKEA product is the PAX closet system with KOMPLEMENT interior solutions. As someone who is obsessed with organization, PAX has been a game-changer for Jonelle with its versatility, flexibility, and unbeatable price.

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