Robin Hassan is a strategic and innovative leader with a passion for building engaged teams, brands with purpose, and driving commercial growth. She has a consistent record of establishing centres of excellence and upskilling teams to create best in class consumer centric programs powered by data.

Currently, Robin is heading up Unilever Canada’s Digital Marketing, Media, Commerce, and Content centres of excellence, as Director, DMC & Ustudio. In this capacity, she leads a multidisciplinary team focused on driving unmissable content (search, community, In-house creative, CRM, Creator management, PR, e commerce Merchandising, and Media), delivering digital transformation (MarTech, Data Driven Marketing, Consumer Lifecycle marketing), and upskilling the broader organization in Performance marketing and Digital Commerce. During her 9+ years with Unilever Canada, she has had
the privilege to work on several award-winning brand building and purpose driven marketing campaigns
across 5 business groups.

Prior to joining Unilever Canada, Robin spent 13+ years building her expertise as a digital transformation
leader while launching several first to market and award-winning solutions in the multi-media publishing
and broadcasting businesses (Hollinger International, CanWest, Alliance Atlantis, and Yahoo!). In
addition, Robin worked agency side where she led the establishment of multi-million dollar Digital and
Social Strategic Practices as SVP at Starcom and Mediacom. During this time, she lead strategic digital
planning work across a wide spectrum of verticals including CPG, Consumer Electronics, Finance, Auto,
and Pharma.

Robin is passionate about “Cultivating Brilliance from Digital Disruption chaos” which she brings to life
by mentoring emerging talent, unlocking an innovative problem-solving culture, and creating
psychologically safe environments with diverse voices and experiences. She is a strong believer in giving
back to the community through volunteering time to work with social enterprises, technology start ups,
and establishing programs like the DMZ Black Innovation Program Social Impact stream. In addition, she
has served as a Judge, board member, speaker, and chair of various industry programs including DX3,
Shopper Marketing Forum, The Effies, ACA Cross-Media Measurement, IAB Canada, and the Media
Innovation Awards.

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