With a strong track record of developing innovative marketing strategies, Litzinger is leading Sephora Canada's marketing efforts to enhance its market presence and customer engagement. An international award-winning brand builder and marketer with more than 20 years’ experience, she is known and recognized for her consumer insight led strategies and disruptive creativity. 

Litzinger began her career building brands and businesses on the agency side where she worked on multiple categories including CPG, tourism, telecom, QSR and retail. A believer in purpose-led brands, she is passionate about breakthrough strategy and creative ideas that garner results and has been internationally recognized for her work across verticals by the Cannes Lions, The One Show, D&AD, The Clios, The Atomic Awards, The Marketing Awards and the CMAs. 

Prior to joining Sephora, Litzinger led brand strategy, sponsorships and marketing, consumer and market insights and loyalty for The Bay. She is a former Brand Council Board Member for the Canadian Marketing Association and has judged and co-chaired numerous marketing awards shows. She currently lives in Toronto with her husband, two children and their dog. In her free time, you can find her recharging at the nearest Pilates studio.

Speaking on: How to deepen ties and invest in multicultural demos