Speaker Christine Kalvenes
You are not currently viewing the most recent CMO THE STRATEGY FORUM. Go to CMO THE STRATEGY FORUM 2024.
Christine Kalvenes, SVP, global head of innovation and marketing, McCain Foods
Christine Kalvenes is global head of marketing and innovation for McCain Foods, where she recently launched the "Regen Fries" campaign to raise awareness of the company’s sustainability commitments toward regenerative farming.
In her role, Kalvenes is responsible for the marketing and R&D functions, in the service of delivering the global strategic growth plans for the company. She has more than 25 years of brand positioning, new product development and consumer insights experience including three years at SC Johnson as VP of global marketing and 15 years at PepsiCo Foods in various roles serving most recently as CMO of PepsiCo Foods Canada.
Kalvenes currently lives in Chicago, IL with her husband, Joakim, and two children, Anders and Isabella.
Speaking on: McCain: How an ESG pivot is capturing next-gen consumers
.png)
