Bobby Sahni is a veteran and thought-leader in the multicultural marketing and advertising industry. He was previously the head of multicultural marketing at Rogers Communications and has been a pioneer in developing, executing and managing diversity and multicultural marketing initiatives for a number of best-in-class organizations. Sahni is co-founder and partner at Ethnicity Matters – a multicultural marketing and advertising agency dedicated to helping companies drive new growth and sales by engaging North America’s fast growing, big spending ethnic and new immigrant communities. He is also partner in Tulsea Sports Marketing, a North America-based sports marketing consultancy focussed on the intersection of multicultural marketing, sports and entertainment.

Sahni has earned national and international recognition for his work and thought leadership in multicultural marketing. He also loves teaching, having guest-lectured at many universities/colleges and regularly speaks at industry events and conferences across North America. He has also been on a variety of advisory boards including Imagine Canada, Hockey Canada, Seva Food Bank, Road Hockey to Conquer Cancer and Credit Valley Conservation Foundation. Sahni earned his MBA from the global Kellogg Schulich Executive MBA program with cross-cultural studies in Hong Kong, Germany, Miami, Chicago and Toronto. He also holds a Bachelor of Science & Business degree from the University of Waterloo.

Speaking on: How to deepen ties and invest in multicultural demos; Lunch & Learn roundtables