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Tuesday, October 3

	Court	Loft 1/2	Loft 4/5	Studio
8:30 AM	Registration// Breakfast + Not so linear anymore: making your streaming strategy effective (hosted by Amazon Ads)
8:45 AM
9:00 AM
9:15 AM
9:30 AM
9:45 AM
10:00 AM	WGSN: Attention-snatching strategies to win over consumers in 2025
10:15 AM
10:30 AM
10:45 AM	Updating a classic: How KFC is leaning into pop culture to create new touchpoints
11:00 AM
11:15 AM
11:30 AM		Globe Media Upfront: The era of engagement		Brand-building in a world on fire
11:45 AM		Globe Media Upfront: The era of engagement		Brand-building in a world on fire
12:00 PM	How to deepen ties and invest in multicultural demos
12:15 PM
12:30 PM
12:45 PM	Networking lunch		Lunch & Learn roundtables
1:00 PM
1:15 PM
1:30 PM
1:45 PM	How Subway amplified its marcom to rebuild its brand
2:00 PM	How Subway amplified its marcom to rebuild its brand
2:15 PM	How we're learning from (and teaching) AI to do our homework
2:30 PM
2:45 PM
3:00 PM	IMI: Insights to unlock and unleash brand growth CMO Interview: A fireside chat with PepsiCo and Unilever
3:15 PM
3:30 PM
3:45 PM
4:00 PM
4:15 PM	McCain: How an ESG pivot is capturing next-gen consumers
4:30 PM
4:45 PM
5:00 PM				Networking cocktails
5:15 PM
5:30 PM
5:45 PM
6:00 PM	Strategy Awards
6:15 PM
6:30 PM
6:45 PM
7:00 PM
7:15 PM
7:30 PM
7:45 PM
8:00 PM
8:15 PM
8:30 PM
8:45 PM
9:00 PM
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10:00 PM
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11:15 PM