Sponsored by:

Court

During breakfast, our partners at Amazon Ads present Not so linear anymore: making your streaming strategy effective.

9:15am - 9:45am

Why have advertisers found success with Corus’ StackTV when buying ads through the Amazon DSP?

How are advertisers like Unilever thinking about the shift in Canadian Streaming behaviour and assessing impact?

In this panel moderated by Amazon Ads, learn from Unilever, Corus, and Twitch on how streaming has evolved, impacting reach, engagement, and their marketing strategies, and how they see it shaping the future.

Moderating:

Uri Gorodzinsky

Managing Director Amazon Ads

Amazon Advertising Canada

Featuring:

Robin Hassan

Canada Head of Digital Marketing Media Commerce and In House Agency

Unilever Canada

Philippe Kleim

VP, National Revenue

Corus Entertainment

Christopher Walton

Head of Canada Sales, Twitch

Amazon Canada

Court

If you want to create the right products and marketing for the right people, now is the time to look ahead. What will drive purchases and brand loyalty in 2025? Join WGSN senior strategist Cassandra Napoli for an exclusive download of the research firm's flagship forecast, Future Consumer 2025. Discover the key consumer sentiments that will dictate behaviour and meet the four consumer profiles driving 2025 – a year that will see seismic shifts across our industries, our communities and our planet.

Featuring:

Cassandra Napoli

Senior Strategist of Insights

WGSN

Court

Finger Lickin’ Good. Colonel Sanders. The Bucket. There aren’t many brands that have the punching power of KFC. In most markets, the QSR is a top category player. In Canada, however, KFC is looking to make a comeback. The brand is on a mission to embed itself in today's cultural moments, all while staying true to its DNA. To learn how to challenge category conventions and allow communications to be the pacesetter of business transformation, join KFC Canada CMO Katherine Bond-Debicki as she shares a sneak peak at the inner workings of the brand and its learnings so far.

Featuring:

Katherine Bond-Debicki

CMO

KFC Canada

Sponsored by:

Loft 1/2

Cheap page views are so 2022. Now it's all about quality over quantity when it comes to measuring the success of content-marketing campaigns. An engaged customer is more valuable than any number of fly-bys. The challenge is that strong engagement is harder to achieve and equally difficult to maintain. There's no one-size-fits-all approach. How do you produce content an audience will want to spend time with? What are the key metrics? Sean Stanleigh, Head of The Globe and Mail's content-marketing division, goes over what brands need to consider.

Featuring:

Sean Stanleigh

Head of Globe Content Studio

The Globe and Mail

Studio

Extreme weather and climate disasters are empowering individuals to demand urgent brand action. There is a chronic fear of environmental doom – eco-anxiety – among today's youngest generation, which companies are navigating alongside expectations that brands should make a meaningful difference in the world. Using global case studies, Humanity's Ryan Hughes and the Research Strategy Group's Amy Knowles will explore the behavioural science behind environmentalism and how some brands are turning eco-anxiety into eco-optimism through effective sustainability messaging.

Featuring:

Ryan Hughes

CSO & Head of Client Success, Humanity

Humanity

Amy Knowles

SVP

Research Strategy Group

Court

Banks, telcom giants and CPG cos have, for the most part, been the biggest spenders in the multicultural arena. Until now. There's been an uptick in ethnically and culturally inclusive campaigns from brands in auto, retail, electronics, alcohol and beauty, as marketers begin to carve out budgets to meet the Canadian mosaic. In this session, Ethnicity Matter's Bobby Sahni talks with leaders at Metrolinx, Molson, Samsung and Sephora, and about how they've managed to shift (or grow) investment to include these multicultural audiences and the clever ways they're connecting with them.

Moderating:

Bobby Sahni

Partner & Co-Founder

Ethnicity Matters

Featuring:

Sharyn Byrne-Nearing

Vice President, Brand, Digital & Product Marketing

Metrolinx

Steven Cull

Senior Director, Head of Mobile Product Management, Services and Strategy

Samsung Canada

Allison Litzinger

SVP, Marketing

Sephora

Court

Loft 4/5

Meet the experts and dive further into their sessions. CMO Forum speakers will be available for discussions over the lunch break. Please see our staff at the registration desk to sign up for a Lunch and Learn roundtable. Lunch will be served in Loft 4/5.

*Advance sign-up is required.

Featuring:

Sharyn Byrne-Nearing

Vice President, Brand, Digital & Product Marketing

Metrolinx

Steven Cull

Senior Director, Head of Mobile Product Management, Services and Strategy

Samsung Canada

Leslie Golts

Head of Marketing, Beauty and Health

Unilever Canada

Ryan Hughes

CSO & Head of Client Success, Humanity

Humanity

Philippe LeBlanc

Co-founder, Co-CEO

Devon MacDonald

President

Cairns O'Neil

Lisa Mazurkewich

Head of Marketing

Subway Restaurants

Alex Panousis

Consultant and Board Director

Bobby Sahni

Partner & Co-Founder

Ethnicity Matters

Vanessa Toperczer

SVP

IMI International

Court

How do you regain consumer trust after facing significant brand challenges? Subway is rebuilding its brand again with marketing and PR firepower, which includes a revamped menu backed by consumer research and a new multi-tiered ambassador strategy. The QSR is pouring itself into a transformation that's already boosting returns. In this session, Lisa Mazurkewich, head of marketing, shares what it's taking Subway Canada to get back on track.

Featuring:

Lisa Mazurkewich

Head of Marketing

Subway Restaurants

Court

Love it or hate it, artificial intelligence is flooding the industry as workplaces march down a path of (likely) no return. For some, generative AI systems are already a part of their routine workflow. For others, discussions and investments in re/upskilling teams are seriously being considered. Moderated by tech consultant Alex Panousis, this session will explore how leaders at Kobo, Cairns Oneil and Funday are betting on AI to revolutionize jobs, how they're setting up guardrails for success, and the lessons they've learned along the way. 

Moderating:

Alex Panousis

Consultant and Board Director

Featuring:

Andrew Bailey

Co-Founder and COO

ZeroToOne AI

Philippe LeBlanc

Co-founder, Co-CEO

Devon MacDonald

President

Cairns O'Neil

Tracy Nesdoly

VP, Marketing Communications

Rakuten Kobo

Court

In this session, IMI's Vanessa Toperczer will uncover pragmatic insight to help foster brand growth. She will dive into current consumer sentiments and intentions; pinpoint areas where marketers should direct their efforts to accelerate; and reveal what we can learn from brands that are poised to win in 2024 and beyond. Insights for this session will stem from IMI data as recent as September 2023.

Featuring:

Vanessa Toperczer

SVP

IMI International

Court

While no two marketers’ jobs are quite the same, there are challenges common to anyone trying to establish rapport with Canada’s increasingly complex consumers. This session aims to find solutions. A staple of the Forum, this year's CMO Interview will see PepsiCo's Jessica Spaulding and Unilever's Leslie Golts confide in, and consult with, one another about what's keeping them – and their marketing peers – up at night.

Featuring:

Leslie Golts

Head of Marketing, Beauty and Health

Unilever Canada

Jessica Spaulding

CMO

PepsiCo Foods Canada

Court

In 2021, McCain chose to confront climate change head-on with a commitment to adopt regenerative agriculture practices across 100% of its potato farms by 2030. For any marketing department, of any large corporation, articulating ESG plans and promises to consumers is a tall order. Two years on and the CPG co. is in a comms groove, marking milestones in the metaverse and experimenting with culture-hacking to educate consumers about what it's doing behind closed doors. Join global head Christine Kalvenes as she shares best practices and learnings from McCain's sustainability journey so far.

Featuring:

Christine Kalvenes

SVP, Global Head of Innovation and Marketing

McCain Foods Canada

Studio

Court