Agenda

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Tuesday, October 3

8:30am	Registration// Breakfast + Not so linear anymore: making your streaming strategy effective (hosted by Amazon Ads)
10:00am	WGSN: Attention-snatching strategies to win over consumers in 2025
10:45am	Updating a classic: How KFC is leaning into pop culture to create new touchpoints
11:15am	Networking break
11:30am	Globe Media Upfront: The era of engagement Brand-building in a world on fire
12:10pm	How to deepen ties and invest in multicultural demos
12:45pm	Networking lunch Lunch & Learn roundtables
1:45pm	How Subway amplified its marcom to rebuild its brand
2:15pm	How we're learning from (and teaching) AI to do our homework
2:45pm	Networking break
3:00pm	IMI: Insights to unlock and unleash brand growth
3:40pm	CMO Interview: A fireside chat with PepsiCo and Unilever
4:20pm	McCain: How an ESG pivot is capturing next-gen consumers
5:00pm	Networking cocktails
6:00pm	Strategy Awards