Jessica Spaulding

CMO
PepsiCo Foods Canada

Known as a creative disruptor and strategic storyteller, Jess’ thirteen-year career with PepsiCo has taken a non-traditional approach to successfully grow some of Frito Lay’s and Quaker’s most iconic brands. Her passion for integrating purpose
in every fabric of her work, has led to championing breakthrough marketing campaigns and helping to reconnect brands with the consumers who love them most. She’s recently helped bring to light Canada’s unique soccer fandom through Frito Lay’s “Made for the Moment” campaign during the FIFA World Cup. She also launched the expansion of the Stacy’s Rise Program in Canada, for the first time ever.

Jess has been honored and featured in industry and trade publications such as AdAge, Fast Company, Cannes Lion, Emmy’s, Strategy, REGGIE, ANDYs and One Show. She’s also received the Global PepsiCo Harvey C. Russell Diversity &
Inclusion award for the Stacy’s Rise Project and multiple BAM awards for Cheetos marketing and innovation. Her journey started in Minneapolis, Minnesota, where she graduated from the University of Minnesota School of Journalism in Strategic Communications. Jess is committed on using her scale and reach to create a path that enables future generations to thrive.

She is a proud aunt to 10 nieces and nephews, a supporter of Arsenal FC and an avid sneakerhead.

Speaking on: CMO Interview: A fireside chat with PepsiCo and Unilever