Rosa Checchia

CMO
Dairy Farmers of Ontario

Rosa Checchia joined Dairy Farmers of Ontario (DFO) as the Chief Marketing Officer in December 2020 with more than 20 years experience in marketing and the dairy industry. Leading marketing for Milk, the largest agriculture sector in Ontario (3.2bil Ls, $2.7bil), Rosa continuously strives to deliver meaningful marketing campaigns that are unique, ownable, and engaging, delivering on moments that are relevant to consumers. She strives to deliver marketing communication excellence and takes pride in building strong marketing leaders that are driven by that same purpose
while delivering a positive experience for consumers.

Rosa brings deep knowledge and experience of the dairy category having also worked at Lactalis, the world’s largest dairy manufacturer, as Vice-President of Marketing, Total Cheese & Tablespreads Division.

She has successfully managed several large businesses ($1.2 billion) inclusive of the #1 brands within all dairy segments. She played an instrumental role in launching Black Diamond Cheestrings, which became a global brand for Lactalis, and gained recognition for nurturing the most trusted brands (Lactantia, Black Diamond & Cracker Barrel) earning numerous new product and advertising awards.

Rosa graduated from the University of Toronto and has a BASc (Bachelor of Arts & Science with honours in Psychology and Sociology). Rosa has made a valuable contribution to the grocery industry over her career and in recognition was awarded the Star Women of Grocery 2019 award.