Sebastien Desnoyers-Picard

Vice President
ITAC

As the Indigenous Tourism Association of Canada’s (ITAC) Vice-President, Sebastien Desnoyers-Picard has spent his career developing strong partnerships and relationships with industry leaders across the globe and is passionate about raising awareness of the many opportunities for Indigenous tourism.

Sebastien prior work as the Chief Marketing Officer of ITAC was instrumental in developing Destination Indigenous and the award-winning “The Original Original” campaign. Prior to joining ITAC, Sebastien spent 10 years serving the Quebec Indigenous tourism industry, first as General Manager with Tourism Wendake and then as a marketing advisor with Quebec Indigenous Tourism. Throughout his career, Sebastien’s work with media has helped produce award-winning stories in France, Germany, Canada and the USA. In 2019, Sebastien was recognized with the Explore Canada Award of Excellence, based on nominations from the media. As a member of the Huron-Wendat Nation and past Chief in his community, Sebastien is a strong advocate for Indigenous rights and traditional way of life, which he still practices with his kids. His number one goal in his work with ITAC is to support an inclusive, thriving and prosperous indigenous tourism industry across the country.