Advisory Board

Advisory Board Members

Katherine Bond-Debicki

CMO
KFC Canada

Katherine serves as the Chief Marketing Officer for KFC Canada. In her role, she oversees all omnichannel marketing planning, communications, corporate reputation and innovation development for the Canadian business unit and is responsible for brand health and profitable revenue growth.

Katherine kick started her career in Ireland, working for Procter &...more

Speaking on: Updating a classic: How KFC is leaning into pop culture to create new touchpoints

Rosa Checchia

CMO
Dairy Farmers of Ontario

Rosa Checchia joined Dairy Farmers of Ontario (DFO) as the Chief Marketing Officer in December 2020 with more than 20 years experience in marketing and the dairy industry. Leading marketing for Milk, the largest agriculture sector in Ontario (3.2bil Ls, $2.7bil), Rosa continuously strives to deliver meaningful marketing campaigns that...more

Sebastien Desnoyers-Picard

Vice President
ITAC

As the Indigenous Tourism Association of Canada’s (ITAC) Vice-President, Sebastien Desnoyers-Picard has spent his career developing strong partnerships and relationships with industry leaders across the globe and is passionate about raising awareness of the many opportunities for Indigenous tourism.

Sebastien prior work as the Chief Marketing Officer of ITAC was instrumental...more

Laura Mingail

Founder
Archetypes & Effects

Laura Mingail is the Founder of Archetypes & Effects and a LinkedIn Top Digital Strategy Voice. She is known for developing innovative solutions to engage audiences in new ways, for both established and emerging industries.

With a track record of success across the film, TV, XR and consumer product industries, Laura...more

Rubina Singh

CMO
Wealthsimple

Rubina Singh is Chief Marketing Officer at Wealthsimple, leading the company’s full-funnel marketing team. She’s a tech industry veteran with experience scaling impactful, data-driven marketing for hyper-growth companies. Rubina previously led global consumer marketing at Pinterest. She was also the SVP of Marketing at Arcadia, a climate technology company, and...more

Jessica Spaulding

CMO
PepsiCo Foods Canada

Known as a creative disruptor and strategic storyteller, Jess’ thirteen-year career with PepsiCo has taken a non-traditional approach to successfully grow some of Frito Lay’s and Quaker’s most iconic brands. Her passion for integrating purpose
in every fabric of her work, has led to championing breakthrough marketing campaigns and helping...more

Speaking on: CMO Interview: A fireside chat with PepsiCo and Unilever

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