Speaker Christina Falconer
With over two decades of experience in media strategy and planning, Christina Falconer is Group Account Director at Spark Foundry Canada. She brings a wealth of expertise across diverse sectors including CPG, automotive, pharma, retail, banking and pro-bono, with a strong track record of building trusted client relationships and delivering innovative, insight-driven media solutions. Christina’s background also includes CRM strategy, campaign planning, and execution—making her a well-rounded leader in the evolving media landscape.
Speaking on: A New Era of Data-Driven Sales: Capturing the holistic consumer beyond purchase behaviour (MiQ Upfront)
