Rachel MacAdam is the Vice President of Marketing at Skip, where she leads a talented team of marketers responsible for brand strategy, creative, customer engagement, digital media, partnerships and full-funnel marketing campaigns for Canada’s homegrown convenience delivery network.

Since joining in 2023, Rachel has made significant contributions to Skip’s growth and evolution, with a focus on championing a best-in-class customer experience to drive acquisition, engagement and loyalty through powerful brand storytelling, personalized experiences, and an enriched customer value proposition through the introduction of the Skip+ membership program.

Most recently, Rachel was recognized as one of Strategy’s Marketers of the Year, as well as The Globe and Mail Best Executives for 2025.

Prior to Skip, Rachel spent over 20 years with LoyaltyOne. She was the Senior Vice President of Marketing, Rewards and Customer Care, where she played a critical role in building the AIR MILES Reward Program into one of the largest and most recognized loyalty brands in Canada.

Rachel is also a passionate supporter and board member of motionball, a national nonprofit that empowers young Canadians to be leaders in their community, raising funds and awareness for Special Olympics through integrated social and sporting events.