Jonelle Ricketts is Head of Marketing for IKEA Canada, a world’s leading home furnishing retailer. For nearly
50 years, Canadians have welcomed IKEA into their homes and they have been strong supporters of the
IKEA brand, product range and its vision “to create a better everyday life for the many people”.

Jonelle started her IKEA journey in 2011 in Canada in the role of Marketing & Advertising Specialist,
supporting with campaign creative development and media planning across all owned and paid channels.

In 2016, she was promoted into the position of Media Manager where she led paid media planning and
execution, for IKEA Canada and for IKEA Netherlands a couple of years later. Jonelle went on to join the
Ingka Global Communication team in Leiden, Netherlands where she gained valuable experience
working as the Global Communication Knowledge & Development Leader, focusing on the development
of Communications teams across Ingka and leading the global Communication matrix.

Most recently, Jonelle held the position of Global Marketing Communication Leader as part of the
Marketing Communications team at Inter IKEA Systems in Delft, Netherlands, where she supported the
global marketing transformation project and developed a global marketing matrix for retailers outside of
Ingka Group.

Jonelle also brings with her several years of experience in Marketing and Communications supporting
other organizations such as BlackBerry where she spent over 10 years on the global brand marketing
team and Sephora Canada.

Her favourite IKEA product is the PAX closet system with KOMPLEMENT interior solutions. As someone
who is obsessed with organization, PAX has been a game-changer for Jonelle with its versatility,
flexibility, and unbeatable price.

Jonelle was recently recognized by Strategy as one of the 2025 Marketers of the Year. She was also
included in the inaugural Campaign Canada 2025 ‘More Power’ list, recognizing the top 10 Canadian
leaders who are using their influence and working hard to find solutions for important issues in the
marketing industry.