Anthony Purchase is Vice President of Commercial Operations for Molson Coors
Canada, where he leads strategic planning and sales operations that strengthen the
company’s market presence in one of its most competitive regions. Over the course of
nearly 20 years with Molson Coors, Anthony has advanced through a wide range of
leadership roles spanning sales, integrated business planning, and commercial
operations. His career trajectory – from merchandiser to senior executive –
demonstrates both resilience and a consistent ability to deliver results through people-
first leadership.
Anthony excels at building high-performance cultures that drive commercial success
while prioritizing long-term employee growth and customer satisfaction. He has played a
key role in transforming go-to-market strategies, optimizing routes to market, and
elevating the overall commercial experience for both employees and partners. He leads
with integrity, a focus on growth, and a collaborative mindset that empowers teams to
navigate change with confidence. As a champion of innovation, accountability, and
people development, he is dedicated to keeping Molson Coors at the forefront of the
Canadian beverage industry.
A graduate of Saint Mary’s University in Halifax, Anthony has built a strong business
foundation, further enhanced by executive education at Columbia Business School.
Over the course of his career, he has lived and worked in five provinces, cultivating a
truly national perspective. From the West, where his children were born, to the East,
where his own roots run deep, he and his wife have experienced firsthand the diverse
rhythms, values, and communities that shape life in each region. Now based in Ontario,
he brings a lived understanding of Canada’s regional diversity to everything he does.