Speaker Leslie Malcolm


Leslie Malcolm

VP, Marketing

Molson Coors Beverage Co.

Leslie is the VP of Marketing for Molson Coors Canada. In her current role, she oversees brand
marketing in Canada and is responsible for brand health, revenue and share. In addition, she leads the
Brand Experience & Partnerships Portfolio, overseeing all partnership negotiations and deals in Canada
from NHL team deals to Canada’s best music festivals.
Leslie has always had a love of bringing people together so it’s no surprise her career started in
marketing for ‘Swiss Chalet’ with Recipe Unlimited, which has been bringing Canadians together for
generations. She stayed true to her passion to explore the intersection of human connections and
marketing when she moved to Molson Coors Beverage Company.
Over the last 12 years, Leslie has held a number of roles at Molson with notable highlights being her
leadership of ‘Craft’, which included a diverse portfolio of strategic brands including fan favourite
‘Creemore’. Then as Director of Flavour she lead the Canadian business through its biggest
transformation yet with the first ever expansion outside of beer in Molson’s 235 year history, which
resulted in a powerhouse selection of seltzers and ready to drink beverages, and most recently,
overseeing some of Canada’s biggest and fastest growing beer brands like Coors Light, Molson and
Miller Lite in her role as Sr. Director of the Global Brands.
Leslie is a passionate brand builder and people leader; she cares deeply for the work she does and the
people with whom she works. She is known for unleashing people’s potential with a dedication to
fostering strong, connected cultures that allow others to discover and activate their gifts. In addition to her
focus on people, her commitment to seek new growth opportunities and to clearly communicate her vision
for the future has consistently led to creative effectiveness and strong business performance.
Outside of Molson life, she’s just as dedicated to bringing people together. She can most often be found
laughing with her husband and three-and-a-half-year-old son at home in Toronto or surrounded by her
close family and friends around a lively dinner table… serving Molson products of course.
She has just completed a 3year term on the Canadian Advisory Board for Right to Play and is an active
member of the Royal Canadian Yacht Club.

Speaking on: The C-Suite sell: How big marketing bets get greenlit

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