Speaker Susan Irving
Susan Irving, Chief Marketing Officer of Kruger Products, brings more than two decades of senior marketing leadership experience with global brands including Warner Lambert, Coca-Cola, and PepsiCo. She has a proven track record in brand strategy, advertising, P&L management, and digital marketing. A recognized industry leader, Susan has received numerous accolades, including CMA Awards, Cassies, Cannes Lions, Cleos, Effies, Media Innovation Awards, amongst others. She was named CMA Marketer of the Year in 2021, Canadian Grocer’s Senior Star Women in 2022, and received a 2025 Inspiring Women award from Campaign US. Susan currently serves as Jury Chair for The Globe and Mail Cannes Young Marketers Competition and is a member of its Cannes Advisory Board. A former Olympic athlete, Susan also serves on the boards of Canadian Women & Sport and the Ontario Hockey Federation.
Speaking on: The C-Suite sell: How big marketing bets get greenlit