Speaker Jennifer Meehan


Jennifer Meehan

Executive Vice President Brand Marketing, Edelman Canada & Global COO, Longevity Lab

Edelman Canada, Longevity Lab

Jennifer Meehan is a dynamic marketing leader, known for bold ideas, cultural intuition, strategic vision and over two decades of working with some of the world’s most iconic brands. As Head of Edelman’s Brand Marketing practice in Canada, she leads teams across five offices to deliver campaigns that spark conversation, earn attention, and drive measurable impact. 

She also serves as Global COO of Edelman’s Longevity Lab, where she is redefining how brands connect with the powerful 55+ generation, an audience with enormous cultural and economic influence that is too often overlooked. 

With sector-spanning experience that touches everything from agriculture to automotive, beauty to wellness, QSR to OTC, her versatility is matched only by her obsession with audience-first thinking. She’s a mentor, a motivator, and a magnetic leader who inspires teams to aim higher and deliver more.  

More than a marketer, Jennifer is a catalyst for change—bringing creativity, inclusivity, and cultural impact to everything she touches. 

Speaking on: From overlooked to unstoppable: Unlocking the spending power of the 55-plus demo

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