Brian Clayton is a marketing and commercial strategist with over 20 years of cross-border leadership experience spanning Canada and the U.S. As Vice President of Marketing and Sales Strategy at Kimberly-Clark Canada, Brian is the driving force behind the growth and performance of powerhouse brands like Cottonelle, U by Kotex, Poise, and Depend.

Brian is known for turning global brand ambition into local market magic. He has a rare talent for translating international campaigns into culturally resonant Canadian successes—while also building homegrown ideas that scale globally. His leadership helped launch the globally recognized and award-winning “No Baby Unhugged” campaign, a testament to his ability to blend emotional storytelling with strategic precision.

With a background that spans marketing, sales, finance, and general management, Brian brings a uniquely integrated lens to every challenge. He’s a builder of high-performing teams, a champion of consumer-first thinking, and a relentless advocate for bold, insight-driven innovation.