Sara is a passionate leader in the Canadian market research space, with over 15 years of experience dedicated to advancing corporate reputation and brand health. Currently serving as the President Harris Canada, Sara is recognized as a distinguished expert in leveraging insights to foster stakeholder engagement and drive strategic outcomes.

Throughout her career, Sara has been a trailblazer in developing innovative research programs that deliver actionable insights into brand performance and corporate image. She has successfully led high-impact projects for clients across North America, enhancing strategic decision-making and strengthening stakeholder relationships. She has presented at numerous conferences and webinars across industries and inspires and guides a high-performing, cross-functional team, championing initiatives that seamlessly integrate cutting-edge research techniques with traditional methodologies to solve complex business challenges.

Before joining Harris, Sara held senior positions at Vision Critical (now Alida) and Ipsos, where she honed her skills and deepened her expertise in corporate reputation and polling. Sara holds an MSc in Comparative Politics from the London School of Economics and an Hon BA in Peace and Conflict Studies from the University of Toronto. Her commitment to excellence and passion for research continue to drive her mission to elevate the standards of the industry and empower organizations to thrive in a dynamic marketplace.