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Banff World Media Summit 2017 dates announced
Mark your calendars now—next year's event is set to take place from June 11 to 14 at the Fairmont Banff Springs, and registration will open _____.
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Registration is now open!
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Save $300 until September 8 with our lowest Early-Bird Rate.
Register Now
A corner-office perspective on how to navigate the complexity of a next-gen world.
At the CMO Forum, hear from marketers, futurists, anthropologists and Canada’s prominent thought leaders as they share insights on what to expect next and how to navigate the pressing issues that are changing behaviours, attitudes and choices.
OCTOBER 1, 2024 | ARCADIAN COURT
+ Attend the Strategy Awards
Celebrate Canada's best strategic insights and the
campaigns that hit the mark.
Presented by:
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Thank you to our partners:
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Environics hosted VIP breakfast (partner content): How data collaboration can lead to better marketing ROI
The marketing environment is intensely challenging. From signal loss and channel fragmentation to privacy concerns and pressure to “do more with less,” marketers are dealing with a lot. These new challenges require a new approach. That approach requires data collaboration. Join Environics Analytics’ Evan Wood as he discusses why data collaboration is being called today’s engine of growth and innovation.
Space is limited: rsvp for this VIP breakfast session by emailing Neil Ewen newen@brunico.com
Rogers upfront (partner content): Rink side chat - fueling a winning game plan in live sports streaming
More Canadians than ever are streaming the biggest plays in live sports. Join Ken Davie, Head of Advanced Video Products at RSM, and Chris Diakos, Senior Manager, Integrated Media, Strategy & Planning at Questrade, as they break down how teamwork and innovation are fueling a winning game plan in live sports streaming.
Tech in Action: Marketing in the age of Gen AI
In this panel discussion, Canadian startups 99Ravens and AgencyCoLab will share how marketers are adopting Gen AI tools into their day-to-day workflow. Moderated by Thinkingbox's Alex Panousis, the conversation will focus on real-world use cases and the ways AI can streamline marketing processes, from creating faster briefs to using data for better decision-making. Whether you're new to the tech or already using it, this session will offer practical insights for marketers to up their AI game.
DAC upfront (partner content): AI and the future of search: How leading brands stay ahead
Discover how AI is reshaping the way search engines operate and how the most forward-thinking brands are adapting to thrive. In this session, you'll learn actionable strategies to stay ahead of evolving algorithms, optimize search presence, and dominate SERPs in a competitive, AI-powered world.
Building an inclusive sports marketing strategy
The future of sports viewing is undergoing transformation, with streamers getting into the game and an explosion of women's sports leagues bringing more fans to stadiums and screens. The space is growing in scope as more marketers love sport and the fans that give love back to their brands. This session will explore how they're looking to the sports calendar to connect with Canada's diverse communities using inclusive marketing strategies.
CMO Interview: A fireside chat with...
While no two marketers’ jobs are quite the same, there are challenges common to anyone trying to establish rapport with Canada’s increasingly complex consumers. This session aims to find solutions. A staple of the Forum, this year's CMO Interview will see two brand leaders confide in, and consult with, one another about what's keeping them – and their marketing peers – up at night.
The future isn't coming—the future is now.
Tony Chapman will open the conference by exploring how AI will revolutionize marketing, and in record time. For CMOs, the stakes couldn't be higher. Just as the printing press, radio, television, and digital platforms once transformed the status quo, AI will eclipse these innovations by harnessing and harvesting intelligence on your consumer, and your competition. This intelligence will uncover insights, ideas, and strategies and tactics, at an unprecedented speed and scale.
Globe Media Upfront (partner content): How five trending topics are influencing content marketing
The U.S. election. Data breaches. Artificial intelligence. The housing crisis. Climate change. Sean Stanleigh, a journalist and content marketer, bridges his two worlds with an informative look at how the fast-moving news cycle affects marketing, and the strategies brands should consider as they craft their own messaging.
Roku Upfront (partner content): What TV streaming audiences want
As Canadians favour the convenience and flexibility of streaming platforms, Roku's Ivan Pehar discusses how understanding addressable TV streaming audiences is pivotal to maximizing media planning and building effective ads that resonate with viewers during premium TV viewing experiences. In this session, Pehar will uncover the top emerging trends in the fifth edition of Roku's Video-on-Demand (VOD) Evolution – 2025 study of Canadian TV streamers and their viewing habits, with a focus on ad innovation and the opportunities that addressable TV offers.
Pigeon Upfront (partner content): Beyond buzzwords - crafting campaigns that truly connect
For close to a decade, IKEA Canada and Pigeon Brands have collaborated on omnichannel marketing plans from flyers to campaigns. During this time, the retailer and agency have developed an approach for creating both authentic and impactful campaigns, which Jonelle Ricketts Head of Marketing at IKEA Canada and Elyse Boulet CEO and Managing Partner at Pigeon will share in this session. Learn from these leaders on how to navigate Canada’s evolving cultural landscape, and craft advertising that truly connects with diverse audiences who want to buy, love and recommend your brand.
Identifying the things that make your brand special
Every brand has something that makes them unique, but shockingly few seem to be able to translate those things into genuinely distinctive advertising. Maybe that's why consumers consider only 5% of brands as unique. By exploring which strategies to embrace and which to avoid, Nestlé's Tracey Cooke and Courage's Tom Kenny will demonstrate how they’ve helped distinguish KitKat, Nescafé and Turtles by unlocking what makes each brand special.
Navigating consumer eco needs
Sustainability is one the most critical areas affecting brands' future. Join Amarachi Chukwuma from Mintel Consulting, as she shares findings and strategies from the Global Outlook on Sustainability Consumer Study. This session will examine trended research at a global and market-by-market level, exploring shifting consumer sentiment regarding sustainability, the challenges and opportunities for brands, and recommendations on how to navigate them.
The Face of Tomorrow
The only constant is change. But we’ve never seen such accelerated change at a pace like this. Join Mastercard's Amanda Fraga as she explores three cultural and demographic shifts: the transfer of wealth to women, the broadening definition of families, and burgeoning economic diversity. This session will leave you with a framework for shaping and influencing the future of product design and consumer experiences.
Molson on the art of the pivot
In Canada, marketers are often faced with budget, scale and regulatory limitations that threaten to stifle creativity. However, Molson's Leslie Malcolm argues that brands can find power in problems. From mastering the new speed of marketing to developing a solutions-oriented mindset, the brand leader will share the guardrails her team uses to unlock creativity via constraints using case studies of recent Molson work.
Nurturing next-gen talent amid disruption
It’s become more crucial to teach future leaders to think critically, and with curiosity, amid workplace advances. Years of missing out on human connections could be putting marketing teams at a disadvantage. And, as a tsunami of automation tools upends the way we work, next-gen marketers risk losing out on learning opportunities. This session will discuss how marketers are developing and moving their people towards their potential so that they can deliver on their brand’s ambition.
Workshop: How to turbocharge future marketing teams
The pace of change in marketing is unprecedented with shifting consumer behaviours, emerging channels, and disruptive AI technologies reshaping the landscape. This workshop will enable CMOs to upskill marketing teams to better build their brands. Join Manoj Raheja and Debra Kavchak-Taylor from strategy and insights advisory firm Sklar Wilton & Associates as they share hands-on tips, tools and frameworks for marketers to transform ways of working and turbocharge their teams of tomorrow.
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