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CMO THE STRATEGY FORUM 2025 Agenda - Print Version
Tuesday, September 30
| 8:00 AM |
Registration + networking breakfast How to align strategy, execution and measurement (VIP breakfast hosted by Environics) |
| 8:55 AM |
Opening remarks |
| 9:00 AM |
Next year now: 2026's culture code unlocked with WGSN |
| 9:30 AM |
An insider's look at Labatt's creative marketing playbook |
| 10:05 AM |
Peel back the curtain: What audiences crave in chaotic times (Globe and Mail Upfront) The Growth Aisle: How Loblaw and Partners Are Redefining Retail Media in Canada (The Trade Desk Upfront) |
| 10:35 AM |
Networking break |
| 10:55 AM |
Finding Canada in a global brand: How marketers make it work |
| 11:30 AM |
How RBC is advancing Reconciliation within its marketing strategy Beyond the buzzwords: What Gen Z and Gen Alpha are really thinking |
| 12:05 PM |
A New Era of Data-Driven Sales: Capturing the holistic consumer beyond purchase behaviour (MiQ Upfront) Demystifying The Snapchat Generation: How Gen Z and Millennials are shaping culture, redefining communication, and reimagining how they connect with the world (and brands)(Snap Upfront) |
| 12:35 PM |
Networking lunch + lunch-and-learn roundtables |
| 1:35 PM |
Legacy at a crossroads: The unignorable risk of losing out on the next gen |
| 2:05 PM |
From struggle to strength: How Skip got to the good part |
| 2:35 PM |
From overlooked to unstoppable: Unlocking the spending power of the 55-plus demo |
| 3:10 PM |
Networking break |
| 3:30 PM |
The C-Suite sell: How big marketing bets get greenlit |
| 4:15 PM |
CMO Interview |
| 4:55 PM |
Closing remarks |
| 5:00 PM |
Networking cocktails |
| 6:00 PM |
Strategy Awards |