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CMO THE STRATEGY FORUM 2025 Agenda - Print Version
Tuesday, September 30
| 8:00 AM |
Registration + networking breakfast |
| 8:50 AM |
Opening remarks |
| 9:00 AM |
Next year now: 2026's culture code unlocked with WGSN |
| 9:35 AM |
Beyond the boards: Rewriting the sports playbook |
| 10:05 AM |
Upfronts Upfronts |
| 10:40 AM |
Networking break |
| 10:55 AM |
Finding Canada in a global brand: How marketers make it work |
| 11:35 AM |
From mass to micro: Making connections with niche audiences From mass to micro: Making connections with niche audiences |
| 12:00 PM |
Upfronts Upfronts |
| 12:30 PM |
Networking lunch + lunch-and-learn roundtables |
| 1:30 PM |
Legacy at a crossroads: The unignorable risk of losing out on the next gen |
| 1:55 PM |
Beyond the buzzwords: What Gen Z and Gen Alpha are really thinking |
| 2:25 PM |
Upfronts Upfronts |
| 2:55 PM |
Networking break |
| 3:10 PM |
The C-Suite sell: How big marketing bets get greenlit |
| 3:45 PM |
Strategy Showcase: What great strategy looks like in the wild |
| 4:15 PM |
CMO Interview |
| 4:50 PM |
Closing remarks |
| 5:00 PM |
Networking cocktails |
| 6:00 PM |
Strategy Awards |