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CMO THE STRATEGY FORUM 2024 Agenda - Print Version
Tuesday, October 1
| 8:00 AM |
Registration + networking breakfast Environics hosted VIP breakfast: How data collaboration can lead to better marketing ROI |
| 9:00 AM |
Opening remarks: The future is now |
| 9:10 AM |
The face of tomorrow |
| 9:40 AM |
Identifying the things that make a brand special |
| 10:10 AM |
Tech in Action: Marketing in the age of Gen AI |
| 10:45 AM |
Networking break |
| 11:00 AM |
Globe Media upfront: How five trending topics are influencing content marketing DAC upfront: AI and the Future of Search: How Leading Brands Stay Ahead |
| 11:30 AM |
Building an inclusive sports marketing strategy |
| 12:00 PM |
Lunch and Learn Lunch Lunch workshop: How to turbocharge future marketing teams |
| 1:15 PM |
Roku upfront: What TV streaming audiences want The Trade Desk upfront: From bids to baskets: The rise of programmatic retail media |
| 1:50 PM |
Molson on the art of the pivot |
| 2:20 PM |
Navigating consumer eco needs |
| 2:55 PM |
Networking break |
| 3:10 PM |
Rogers Sports & Media Upfront: Fueling a winning game plan in live sports streaming Pigeon upfront: Beyond buzzwords - crafting campaigns that truly connect |
| 3:40 PM |
Nurturing next-gen talent amid disruption |
| 4:15 PM |
CMO Interview: A fireside chat with… |
| 4:50 PM |
Closing remarks |
| 5:00 PM |
Cocktails |
| 6:00 PM |
Strategy awards |