Print
Back To Agenda »
CMO THE STRATEGY FORUM 2024 Agenda - Print Version
You are not currently viewing the most recent CMO THE STRATEGY FORUM. Go to CMO THE STRATEGY FORUM 2024.
Tuesday, October 3
| 8:30 AM |
Registration// Breakfast + Not so linear anymore: making your streaming strategy effective (hosted by Amazon Ads) |
| 10:00 AM |
WGSN: Attention-snatching strategies to win over consumers in 2025 |
| 10:45 AM |
Updating a classic: How KFC is leaning into pop culture to create new touchpoints |
| 11:15 AM |
Networking break |
| 11:30 AM |
Globe Media Upfront: The era of engagement Brand-building in a world on fire |
| 12:10 PM |
How to deepen ties and invest in multicultural demos |
| 12:45 PM |
Networking lunch Lunch & Learn roundtables |
| 1:45 PM |
How Subway amplified its marcom to rebuild its brand |
| 2:15 PM |
How we're learning from (and teaching) AI to do our homework |
| 2:45 PM |
Networking break |
| 3:00 PM |
IMI: Insights to unlock and unleash brand growth |
| 3:40 PM |
CMO Interview: A fireside chat with PepsiCo and Unilever |
| 4:20 PM |
McCain: How an ESG pivot is capturing next-gen consumers |
| 5:00 PM |
Networking cocktails |
| 6:00 PM |
Strategy Awards |